It seems that the UK is so desperate for funding of their asrtronomy program, that they have agreed to broadcast an add for Doritos--in space. In addition to the funding, scientists are hopeful that this will increase the likelihood of making contact with extra terestrial life, remarking that this technique far exceeds the methods previously used. If there is life out there, they hope to find it.
"The cosmic stunt marks a small step for man, a giant leap for advertising hype and underlines the desperation of British astronomers to find new sources of funding as they struggle to cope with swingeing cuts that now threaten institutions such as Jodrell Bank, the world famous observatory in Cheshire.
Although each and every television advert already broadcast has leaked into the heavens, the caper marks the first time one is to be targetted at an other worldly market, a zone in the constellation Ursa Major that could harbour alien worlds, the snack manufactuer Doritos announces today."
More Here: http://www.telegraph.co.uk/earth/main.jhtml?view=DETAILS&grid=&xml=/earth/2008/03/07/scispace107.xml
-Ryan
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